Tuesday, June 24, 2014
Cuba Increases International Campaign as Tourist Destination
Havana, Cuba, Jun 24.- With the arrival of summer season, traditionally the least favorable in the arrival of tourists to Cuba, officials from the Ministry of Tourism (MINTUR by its Spanish acronym) reinforce the promotion of this Caribbean destination in several countries.
In order also to maintain success of the recently concluded high season, which ended with a growth over five percent when compared to 2013, tourism officials presented Authentic Cuba campaign in the Colombian cities of Bogota, Cali, Medellin and Barranquilla.
Meanwhile, the tourist diversity of Cuban archipelago was felt between tour operators and travel agents in Guatemala, Costa Rica, Panama and El Salvador, Dalila Gonzalez, MINTUR Director of Communications, told in a conference with participants of the 9th International Seminar of Journalism and Tourism.
The inauguration of a flight operated by Pestana firm, connecting Portugal with Cuba, will take place on July as part of the actions to be undertaken at this stage, which should favor a greater presence of visitors coming from the European market in Cuba.
The specialist said that promotions will be made in September in several cities of Spain and Portugal, including their capitals, in addition to presentations in Russia and cities of Mexico, Brazil and Argentina, emitting markets with many potential.
González spoke at José Martí International Institute of Journalism to 60 communicators from Colombia, Argentina, Ecuador, Chile, Uruguay, Paraguay, Panama, Peru, Nicaragua and Cuba, who will know until Friday a little more about the latest trends in tourism in the Caribbean nation and their links with journalism.
By the end of the year it is expected to reach for the first time in Cuba the record of three million tourists, and a 10 percent growth of this industry.
This Caribbean country has many tourist attractions, including nine sites declared World Heritage, 257 National Monuments and 332 museums; in addition to its beautiful beaches and a nature very rich in diversity and endemism.(ACN)
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