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Wednesday, November 14, 2018
Tuesday, September 11, 2018

MITM Americas International Fair returns to Cuba



Havana,Sep 11.- The oldest International Tourism Fair in the Americas and the Caribbean, MITM Americas, will be held in Meliá Cohíba Hotel halls from  September 18th to the 21st.

 For the third time, that appointment returns to the Cuban destination. Previously, it was the host in Varadero in 2004; in Havana in 2009; and they return again to the Cuban capital this year, involved in the preparations to celebrate its 500 anniversary of its foundation.

This 22nd edition is organized by the Spanish Company GSART Marketing, Convention Group S.A, sponsored by the Cuban Ministry of Tourism (MINTUR), Ecotur and the building host of the event.

There have been participation requests as buyers of hundreds of companies from numerous countries, whose sponsors will make a choice of one hundred, while the hosted buyer application is open.

For the first time, a schedule of up to 30 preset appointments (10 more than usual) will be assigned   as well as a special program of networking, which will help promote strong commercial ties.

In  the MITM Americas 2018 context, the ACTUAL(Group for Latin America Culture and Tourism ) will be carried out, exchange that will bring together a group of qualified international tourist leaders of new generation to train, discuss and plan on the development of Latin America’s culture and tourism, approximately 250 agents and operators of the continental bloc.

Along with these opportunities and the possibility to open up to the world of industry without chimneys  and with the diversification of their proposals for leisure; Cuba will be presented not only as a place for the sun and the beach, but also with other variants, as it is the case of incentives, events, fairs and congresses.

The organizers of MITM Americas 2018 returned to take into account to the island, which has a professional infrastructure  and network to face these challenges due to the existence of conditions to promote this mode, that allows to combine the purely professional  and recreational business issues, whether in spas, ecotourism, nautical, circuits and a myriad programs.

Cuba, renowned with the Tourist Excellence Award as the safest country for the shift at the 38 Edition of the International Tourism Fair (FITUR) in Madrid, last January, reports a high figure of travelers in this segment, attending hundreds of international forums in this MICE destination.

It is meant by MICE destinations (meetings, incentives, conferences and events) to those deemed by global and regional companies for corporate meetings, conventions, incentive or conferences, which form a strong economic global market.

Official statistics indicate that 10% of tourists who travel to Cuba do participate in congresses, conventions and incentives and generate three to six times more incomes than the conventional vacationers. In addition, a large percentage of holiday-makers involved in these calls, then repurchase the territory for leisure purposes.

As MICE destination in Cuba, it is worth to highlight the centers that promote a better quality of life, a wide range of cultural and outdoor activities; as well as attractions network and rooms likely to celebrate meetings of different shapes and sizes.

Aerial and terrestrial connectivity, high-capacity convention centers, hotels’ infrastructure, restaurants and touristic attractions are positioned as great advantages of the nation, the venue among Americas and the Caribbean countries to remain, this way, as leaders in attracting events and support to the meetings’ industry, which brings many economic benefits undoubtedly.

Among the spaces that stand out for such desire are the Convention’s Palace, PABEXPO, Havana Exhibition Pavilion (EXPOCUBA), América square in Varadero, ExpoHolguín and Heredia theatre in Santiago de Cuba; as well as  the spacious rooms in traditional and modern hotels of category four and five-star facilities for the development of this type of dating, which hold nearly 300 in each calendar.

The progress in these domains have been recognized by the own International Congríes and Conventions Association (ICCA), on whose list appear as main MICE of Latin America and the Caribbean destinations: Buenos Aires, Sao Paulo, Rio de Janeiro, Santiago of Chile, Mexico City, Bogotá, Lima, Cartagena de Indias, Montevideo, Cancun, Panama City and Havana; where it will be shown shortly why MITM Americas has returned once again to the Cuban capital. (ACN) (Foto: Archivo)