Camagüey, Jan. 9 - With the aim of promoting good behavior in adolescents and youths, the Buena Esa communication campaign, run by the Union of Communist Youth (UJC), is socialized in all the city´s classrooms.
The initiative seeks collective participation in confronting crimes, illegalities and social indisciplines, as well as raising awareness about the fulfillment of the civic and legal responsibility of the new generations.
In the same way, it promotes morals and respect with the desire to achieve personal and collective well-being while preserving the essences, principles and convictions of the Cuban Revolution.
The campaign is based on an audiovisual product and a brochure with a fresh and colorful design, whose contents are focused on topics such as fashion, challenges to industry, cultural consumption and decisionmaking.
"Buena Esa" aimed at influencing the correct attitudes of young people with the support of family and community, is a necessary purpose to train men and women who are integral and committed to the Cuban social project. (Yusarys Benito Deliano / Radio Cadena Agramonte) (Photos: Courtesy UJC)