Havana, Cuba, Aug 10.- Pernod Ricard, the world’s second-biggest liquor maker, announced in Paris that it will continue fighting to stop U.S.-based Bacardi from misusing Cuban rum’s ‘Havana Club’ name in the U.S. market.
After a controversial ruling by U.S. Court of Appeal for the Third Circuit, Pernod Ricard USA pledged to continue fighting to prevent the
unlawful exploitation of the Havana Club name, says a press release posted by the Cuban Ministry for Foreign Affairs.
Pernod Ricard General Counsel Ian FitzSimons stated the company’s disagreement with the Court’s ruling that tolerates the circulation of rum labeled ‘Havana’ eventhough the product has no connections whatsoever with Cuba.
"We are determined to continue fighting for fair competition in the U.S. market where ownership of the ‘Havana Club’ trademark dates back to 1976,” FitzSimons said.
In a statement given to Prensa Latina, the French giant spirits distributor, which had business deals for 7.8 billion Euros in 2009-2010,
regrets that the Philadelphia Court turned a blind eye to opinion polls in the U.S. in which consumers consider marketing rum that doesn’t meet the authentic Havana Club’s quality standards a fiasco.
The French company highlighted that in nearly 15 years it has sold millions of cases of authentic Havana Club rum in more than 120 countries through a joint venture between Pernod Ricard and the Cuba Ron Corporation; however, the company can not market the Cuban product in the U.S. because of Washington's economic blockade against Cuba.
Since 2002, the Dispute Settlement Body of the World Trade Organization based in Geneva declared Washington’s Section 211 supporting Bacardi’s use of the Havana Club trademark, among others, as unacceptable. (ACN).