Berlin, September 4.- September is starting strong. Not only because we are at the gates of the IFA in Berlin, but because next week one of the most important events in the world of technology will take place: the Apple Keynote in which they will present the new iPhone 16. It is one of the most followed events around the world and it is rare that another presentation is scheduled that day. Well, it's not exactly that same day, but Huawei called us hours later to present its next big bet: its triple folding.
An “unwritten rule.” Apple events in general and iPhone presentations in particular are difficult to counter-schedule. The press, users and fans only have two eyes and two hands and following two events at the same time is not only improbable, but exhausting. If you give a user the choice between following any presentation or one from Apple, the most likely thing is that he will decide to follow Apple's. This has an obvious impact in terms of the impact of the announcement.
There are precedents, in fact. OnePlus with its OnePlus 6T. Despite having announced on October 8, 2018 that its OnePlus 6T would be presented on October 30, OnePlus was forced to advance the date by one day. Why? Because Apple announced on October 18 an iPad and Mac event for October 30. In the words of Pete Lau, founder of OnePlus:
Not a day, a few hours. The presentation of the iPhone 16 will take place on September 9 at 7:00 p.m. Spanish peninsular time. If it's like other years, we can expect it to be over by 8:00-8:30 p.m. Huawei, for its part, will present its triple folding on September 10 at 8:30, Spanish peninsular time.
It is a difference of hours and says a lot about Huawei, which has an important announcement on its hands. After all, triple foldables (three screen areas, two folds) are the natural next step in foldables. In any case, September 10 is also a risky date, while the iPhone 16 will continue to be the subject of analysis and comments both in the press and on social networks.
Not a day, a few hours. The presentation of the iPhone 16 will take place on September 9 at 7:00 p.m. Spanish peninsular time. If it's like other years, we can expect it to be over by 8:00-8:30 p.m. Huawei, for its part, will present its triple folding on September 10 at 8:30, Spanish peninsular time.
It is a difference of hours and says a lot about Huawei, which has an important announcement on its hands. After all, triple foldables (three screen areas, two folds) are the natural next step in foldables. In any case, September 10 is also a risky date, while the iPhone 16 will continue to be the subject of analysis and comments both in the press and on social networks. (Text and Photo: Cubadebate)