Radio Cadena Agramonte emisiora de Camagüey
Guantánamo, Nov 30.- Tierra Cuba, sustainable and high-quality coffee produced by farmers in the east of the country, BioCuba Café, the first joint company of the Cuban Agroforestry System and the Italian roasting company Lavazza, will be marketed in 2025 in airport cafeterias Schiphol in Holland.
This was reported during the Biocuba theoretical event, as part of the Chocolate with Coffee Festival, by Michelle Curto, president of Biocubacafé; Maria Trompetto, from the Lavazza marketing team and Joris Werring, director of gastronomic projects at Amsterdam Airport Schiphol.
This area terminal receives more than 71 million passengers a year, which places it in third place with the most traffic in all of Europe.
Werring said that the selection of the product was based on the criteria that it is good, the strategic collaboration with Lavazza and the history of Cuban organic coffee.
The airport has the goal of achieving sustainability before 2030, which is why the introduction of organic products is absolutely in demand and the essence of Tierra Cuba is in line with what we want to place in our facility, he stressed.
He expressed that today you can drink Cuban coffee at Schiphol airport on an experimental basis for the full introduction in its 17 cafeterias and they are receiving an enthusiastic response from customers, which is why they want to accelerate the process.
Tierra Cuba is one of Lavazza's Premium coffees, the fourth leading brand worldwide and the first non-transnational at that level, which trades with 191 countries, founded in 1895 in Turin and is dedicated to the production of coffee products, Michelle explained. Curto, president of Biocubacafé.
He commented that the Lavazza company has a family of products called Tierra, dedicated to single origin or pluro origin coffee, with high quality and sustainability and currently the highest level is Tierra Cuba, so much so that it is almost like its own brand.
Tierra Cuba is made up of Arabica and robusta coffee from 14 municipalities in the provinces of Granma, Santiago de Cuba (Segundo Frente, San Luis, Palma Soriano, Contramaestre) and Guantánamo (Maisí, El Salvador) and 10 percent of the robusta that It is fermented, a natural process to which we apply science, he indicated.
Regarding BioCuba Café, which produces certified organic coffee (without chemical components), its president recalled that it emerged to guarantee coffee to Cubans and the world and announced that a modern roasting factory is being installed in the country, technologically very advanced, which will guarantee the demanded drink for national consumption. (Text and photo: ACN)
