United Nations, Jan 24. - At the FITUR 2025 edition, UN Tourism presented important initiatives related to artificial intelligence (AI) and accessibility in tourism, with a focus on ensuring that all people, regardless of their abilities, can fully enjoy tourism experiences. One of the highlights was the inclusion of a sign language interpreter at the event, reflecting the UN's commitment to accessibility and inclusion in the sector.
Artificial Intelligence: Transformation of Tourism
During its intervention, UN Tourism presented its report on the "Adoption of Artificial Intelligence in Tourism", highlighting how AI is revolutionizing the tourism industry. Artificial intelligence has the potential to personalize the traveler's experience, improve the efficiency of services and make processes in the sector more sustainable. UN Tourism explained how AI-based technologies can transform the way tourists interact with destinations, from virtual assistants to personalized recommendations for each type of traveler.
Accessibility for All: Sign Language at the Presentation
A key moment of the presentation was the incorporation of a sign language interpreter, which allowed people with hearing disabilities to follow the conference in real time. This inclusion underlined UN Tourism's commitment to accessible and barrier-free tourism. In addition to automatic subtitles, the use of a sign language interpreter provided a more complete and inclusive experience for deaf attendees, ensuring that information was accessible to all.
Technology and Inclusive Tourism: AI for the Deaf Community
The presence of a sign language interpreter was not only a symbolic gesture, but also a manifestation of how technology and AI can be allies in creating inclusive tourism experiences. In the context of artificial intelligence, applications that can help deaf people enjoy tourism activities were discussed, such as real-time translation of visual content or the use of subtitling and voice recognition devices.
In addition, UN Tourism presented technological solutions that allow tourist destinations to offer services adapted to the needs of people with hearing disabilities, such as information in accessible formats and virtual assistance systems that interact with tourists through mobile devices and applications.
More Accessible and Sustainable Tourism
The UN, through UN Tourism, also highlighted the importance of creating tourism that is accessible to all, aligned with the Sustainable Development Goals (SDG). This involves not only the use of innovative technologies, but also the design of destinations that offer adapted infrastructures, inclusive services and the elimination of both physical and digital barriers. (Text and Photo: Cubasí)