Tourist Information Center will energize its work in Camagüey

Camagüey, May 29th.- The Tourist Information Center (Infotur), located in the popular street of the cinemas where the project is located the Callejón de los Milagros, in the historical segment of this city, will soon include in its activity a new digital application based on Augmented Reality that will energize its work to tone with the transformations that in this area are promoted in the heritage city.

The aforementioned tool, in final phase, and in charge of the medium company MOROPO, one of the actors of the Laboratory of Innovation co-Lab, also specialized in the development of software and the elaboration of mobile applications, among other computer products, values representative places of the oldest area of the town, included in the route proposed by Infotur to tourists who request details on which sites to visit.

Miguel Ángel Torres Pérez, founder and executive director of MOROPO, explained to the Cuban News Agency that they are about to deliver the product to Infotur for commissioning, and described it as an opportunity to demonstrate the capacities they have acquired in the preparation of this knowledge related to new technologies, in addition to the materialization of research carried out.

He said that the digital solution, which works without the Internet (off line), will have an impact on this component of the tourism sector, vital in the local economy, as it incorporates digital and virtual elements, geolocation, Augmented Reality on a real environment, as well as presents a multimedia approach, containing text, fragments of videos, image galleries, and 360-degree views of the places.

The director of MOROPO stressed that the application enhances and deepens, through expanded information and the Camgueyan style, the relevance of the cultural and heritage values of the oldest area of the Agramontine capital.

Meanwhile, Infotur predicts it very useful, as those who visit them will be able to have more enriching experiences, interact with the map of the Historic Center of the city, and discover for themselves the places in a more realistic and attractive way, considered Maryoli Roca Paneque, director of the entity in Camagüey.

By this way, he said, they are provided with information from the different sites, they can know their heritage, historical and cultural values, learn more from each space and decide what they prefer.

Roca Paneque said they intend to continue working on it, with the aim of increasing tourist routes, and they hope that in the future the client who arrives at the office will be able to interact through a touch screen.

Focused on the computerization of several of its processes, in the context of the intelligent street project of cinemas, headed by the Local Development Project (PDL) Laboratory of Innovation co-Lab and the University of Camagüey Ignacio Agramonte Loynaz, Infotur takes advantage of the benefits of emerging technologies, which allow to offer interactive and immersive experiences.

As part of the innovation activities of the Smart Cities Node, in which several actors of the Ecosystem co-Lab, entities and institutions related to the area declared a World Cultural Heritage are held in the same way, workshops are held to present proposals for prototypes of digital solutions in response to different needs of the demarcation, said Reynaldo Alonso Reyes, leader of the PDL.

In the case of Infotur, he said, there are other proposals aimed at addressing the remaining tourist routes of the city of Camagueyana.

Within the framework of co-Lab, they developed the conceptual prototype with a certain degree of digital maturity, sessions attended by Enoedis Sánchez Rodríguez, vice-intendant of economics of the Council of the Administration of the Municipal Government, and a group of experts and specialists of the laboratory and other institutions that have been part of the innovation processes of the ecosystem, such as the Master Plan of the Office of the Historian of the City of Camaguey and the Provincial Centre for Cultural Heritage, among others. (Jorge Luis Moreira Massagué/ACN) (Photo: Courtesy of co-Lab Camagüey)