Havana Club International ready to sell to the United States when the blockade is lifted

Havana, Nov 6.- The company Havana Club International SA is fully prepared to sell its flagship product in the United States (USA) market, once the economic, commercial and financial blockade of the Government of that country is lifted. country against Cuba, said Christian Barré, general director of the entity, to the press, when celebrating the three decades of creation of that company.

Barré pointed out that they cannot sell Havana Club rum in the United States due to the blockade, and that when relations between both countries are normalized, they are ready to offer this famous product, which has become the leader of Premium and super Premium rums. and the third rum brand in the world.

“Today the United States is the leading rum market internationally, whose market represents around 40% of the volume of rum sold on the planet and 35% of the value.”

He highlighted that the type of rum consumed in the United States, on average, is slightly lower than other markets.

He pointed out that the success of the brand over these 30 years has been thanks to the hard work of a small group of people initially, when it began selling a reduced volume of around 350,000 to 400,000 boxes of 12 bottles in 1993. .

A sign of rapid development, he indicated that they hope to close this year with the production of 4.3 million boxes, more than 70% destined for export, thanks to the vision of both partners, of knowing how to combine craftsmanship, tradition and a modern technology to produce high quality rums in Cuba.

This effort is joined by the powerful distribution network of the Pernod Ricard company, to guarantee the growth of the brand in a very dynamic and competitive market.

He highlighted that they market Havana Club in 125 countries, a product whose main markets include Germany, France, Spain, Italy, Canada and England, along with Mexico, Poland, Turkey and China, which are markets for the future.

These first 30 years are the first step for much more ambitious growth to come, he said. (Text: Granma) (Photo: PL)